banner advertising campaign online guide  

Internet Advertising Options
By Mark Heinemann, Mon Jan 2nd

Your online business will likely require more advertising than acontemporary business downtown, yet some new to the world ofonline business do not spend the time and money to advertisetheir business appropriately and are, in turn, loosing money.Your online business is crammed into the world wide web alongwith thousands of others selling the same product or service asyourself. Consider this scenario: In your hometown you want toopen an art supply store. In that same town there are thousandsof art supply stores. In order for your business to besuccessful, it will have to stand out in some way from theothers. This is exactly what is happening when a business isopened online. There is so much competition, that you must takedrastic measures to ensure that you are getting noticed.Advertising can be done in so many ways online. These are someof the most successful ways that you can promote your onlinebusiness.

Advertising in e-zines is a popular way to promote your onlinebusiness. Ezines are the magazines of the internet; they writtenon a particular subject and read by those interested in thatsubject. Therefore, ezine readers are already potentialcustomers and advertising your site in ezines that are relatedto your business is almost guaranteed to help drive traffic toyour site and increase sales for your product. You should besure when advertising in ezines that you are not advertisingalong side competitors. Ask the ezine producer if there is apolicy concerning posting competing ads. It is also a good ideato subscribe to the ezine before making a decision about whetheror not to advertise in it. An ezine that runs fewer ads is abetter choice than one that runs many ads. You can look at theonline Directory of Ezines to find publications that arerelevant to your company.

Pay-per-click programs are an excellent way to advertise yourbusiness without taking a risk that you have advertised in thewrong place. With pay-per-click, you can advertise you site andonly pay for

those who click the link and go to your site.Another popular pay-per program is the pay-per-lead program thatallows you to only pay for leads. Usually this means that youpay for only those who download a trail, fill out a form orenter a sweepstakes; whatever you choose. Lastly you can displaypay-per-click banner ads in which your company would be allowedto place a banner on their site and you will be charged forevery click that your banner receives.

Opt-In email is a great way to advertise your business, howeverit is expensive and it can be misused very easily. Using opt-inemails, you would submit your sales copy to the company thatwill in turn email it to those on their mailing list. You shouldbe very careful since some of the companies that advertise theirmailing lists as opt-in email service is sometimes really SPAM.It is essential that you have a perfect and effective salesletter when using opt-in mailing lists. Without and effectivesales copy your money and time have been wasted.

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