One Year Later, I Still Generate Thousands Of Dollars From This
By Christopher Kyalo, Mon Jan 2nd

Turning a boring description of what your business does into avaluable, useful article to be eagerly read by your prospects iswithout doubt one of the most powerful online marketingstrategies that any business can use today.

Why is it so effective? The answer is simple. Folks are seekinginformation whenever they come online. If the information youoffer is useful and works for them, they don't mind one bit ifit points to a certain product or service that makes the wholething work. However they will react very strongly and negativelyto any effort you make to advertise or selfishly promote yourproduct. Unfortunately this is exactly what most people do, moreso in their online articles promoting their enterprises.

They would be well advised to change tact. Never show the fishyour hook, you'll never catch them. Instead they will violentlyswim away to safety. The truth is that if an article does notpass the advertising/content mix test, then it is almost uselessand will make very little impact in promoting your business andgenerating valuable leads to your site.

I have proved in tests using my own articles that a singlearticle can generate thousands of leads to a site every weekwhile another will generate two or three hits a week. Thedifference is tied to a single factor. Namely how convincinglythe content is integrated to your advertising or marketing.

Some of the articles that I have written to advertise my onlinebusiness are over a year old. However they still generatethousands of dollars in business for me. That's how

effectivethe advertising/content mix is.

In other words it is all about producing an article that isuseful information that at the same time doubles up as a lengthyadvertisement for a product or service.

Impact on Traffic and Adsense Revenue Everybody knows that theamount of traffic generated is very important to any site. Veryfew people pay attention to the mood of that traffic you havegenerated when it arrives at your site. In most cases, a hugepercentage of visitors to a site arrive there out of curiositymore than anything else. Even when they are lead there bywell-written articles.

The correct mood that you should be looking for in traffic thatarrives at your site is excitement and anticipation. Excitementat discovering the information that you have to offer,anticipation of more valuable information to be found at yoursite. This is the sort of traffic that will end up spending moretime at your site. The longer they spend at your site, thehigher the chances that they'll end up buying something. Whenthey spend a longer time at your site, chances are also muchhigher that they will end up clicking at your Adsense ads.

In other words your online revenue boils down to how convincingyou are in linking your valuable content to you marketing oradvertising. So how does somebody do this effectively? There area number of very important factors that you should take accountwhen creating your content or your advertising article.

About the author:Christopher Kyalo is a successful online entrepreneur. Read thesecond part of this article in his free email newsletter. To geta copy send a blank email now toarticlesrgold-subscribe@yahoogroups.com