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Keys To Targeting Your Internet Advertising
By Peter Tarrida del Marmol, Mon Jan 2nd

Copyright 2005 Peter Tarrida del Marmol

So you got your website up and running. You hired an excellentweb designer to craft a perfect home page and satellite pagesthat will really draw in the visitors and inspire them to buy.You have a beautiful catalog of products with detaileddescriptions. You have a section dedicated to the services youprovide with praises from past customers. And you have the bestonline shopping cart service out there so that you customers canbuy from you with no hassles and next day shipping. That'sgreat! Now where are your customers?

Driving traffic to your website is a much discussed and muchmisunderstood venture. There are a million theories out therethat claim to drive tons of new visitors to your site daily.There are services that say they will increase your traffic byan enormous percentage if you will only pay them their small feeover a period of fifty years. There are so-called experts whowill place your pages on all the best search engines on the net.They claim that with this kind of blanket exposure, your trafficnumbers will explode within days.

But the only sure-fire way to draw productive traffic to yourwebsite is through targeted marketing. The important word tonotice here is "productive." You can draw hundreds of thousandsof visitors to your site every year by hosting a giveaway ofsome kind. Services that search the internet for freebies willhave people clicking a link to your site like crazy. But thesepeople are not there to buy anything from you ... quite theopposite. They are empty clicks. There is nothing productiveabout this kind of traffic. People looking for free stuff willrarely make you any kind of money. And that's what you're after,right?

So target

your marketing to the people who really want to buywhat you have to offer. How? Start by trying these basic steps...

* Hire an experienced copywriter. The copy that is on your sitemakes a world of difference in the sales you garner from theinternet. Most important to targeted marketing are the keywordsfound in your title and the metatags in the website's code. Anexperienced copywriter will know how to determine the mosteffective keywords and place them strategically in your site'scopy. If you cannot afford a copywriter, do some research andtalk to your web designer about inserting metatags.

* You can enroll in pay per click search engines. Obviously, is one of these, but most of the most popularkeywords are already taken. If you can think of some originalphrases that people use to search for your products or services,you can post your ad next to the text that comes up when peoplesearch for that phrase. Every time someone clicks on your ad togo to your site, you pay a nominal fee.

* Submit articles to free ezine sites. This is especiallyhelpful if you are a service provider. You can write, or hiresomeone to write, an article for you about your area ofexpertise. Give some free tips, offer your experience, and beaccessible in the text. Then at the bottom of the article, youget a link to your website advertising your services. Every timesomeone publishes your article in their ezine or newsletter,they must use your web address at the bottom.

These are just a few of the many ways to ensure you get"productive" traffic. Empty clicks are just that ... empty...and your wallet will stay that way, too!

About the author:Peter Tarrida del Mármol is a spanish online and offlineexperienced marketer. To get a FREE marketing ebook every week,subscribe to his newsletter.

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