marketing and online advertising guide  

Advertising Your Home Business
By George butler, Mon Jan 2nd

Thursday, December 08, 2005 Advertising your home businessAdvertising Your Home Business on a Budget Copyright © StoneEvans, The Home Biz Guy

When you are starting out in a new home business and no oneknows who you are, one of the greatest challenges you will faceis how to drum up new business.

If there were not people in your community or marketplace thatyou knew who needed your products or services, you probablywould not have started your business to begin with. But, onceyou have talked to those who you personally knew who needed yourwhat you offer, then your next task is to find others who willhelp keep your doors open.

Many people know that they must turn to advertising at somepoint in the future, but they hope that day will be long downthe road. For some, this utopian concept will come to fruition.But for the rest of us in the real world, we must come up withcreative solutions for meeting our home business advertisingneeds while working within our budget.

Most people have a misconception about having to spend lots ofmoney in order to advertise their home business. When you startout, you honestly will not have much money available foradvertising, and if you do, you should still spend it wisely.

Before you jump headfirst into the world of advertising, let meshare some of the lessons I have learned concerning this mostimportant topic.


It does not have to cost an arm and a leg to advertise your homebusiness, unless you fail to plan and fail to test.

As much as is possible, you should always test your advertising.If you jump in and start dumping tons of money in to advertisingwithout first testing your advertising, you might find yourselfbroke and without sales at the end of the road. Most people whocommit this error write off their failure on the home businessthey chose or the economy or any of a hundred other excuses.But, if they are unwilling to take responsibility for theirmistake, they will never learn from their mistake. Don't letthis be you.


All testing should be done in blocks. If you begin to advertisesimultaneously in newspapers, radio and television, how will youknow which advertising is bringing people to your cash register?You won't. All you will know that something might be working,but you will not know what is actually doing the trick.

Even if you tell people in your advertising to tell you how theyfound you, my experience shows that fewer than 10% of the peopleever will tell you anything --- and those people who do may noteven get the facts straight! You cannot rely on your customersto tell you what advertising is working for your home business.You must put in the extra effort to know for yourself.


Only when you have a proven and solid advertising portfolioshould you venture to drop big bucks in an advertising campaign.Even then, you should be careful to keep further measurements todetermine how much the maximum advantage of an ad would be.Sometimes you might be able to reach ten times as many people,but depending on the kind of media and other factors, theadditional exposure will only generate twice as many sales. Keepyour eye attuned to situations like this to get the most fromyour advertising dollars.


As Lesson #3 illustrates, sometimes your best advertisinginvestment may actually cost you less money. When you are firststarting out, whether you are running a home business or abusiness outside of your home, you need to be able to get peopletalking and thinking about your business.

If you are busy testing ads in media's such as the newspaper,magazines, radio, and television, you need to learn ways ofpromoting your business that do not require large cashexpenditures. A few examples are:

· Word of Mouth · Business Cards · Press Releases ·Non-Primetime Ads on Radio and Television


is more information about each type of low-cost advertising:


This of course is the cheapest kind of advertising on the planet--- it does not cost you anything. Ask your customers if theyknow anyone who could also use your products or services. Whenthey are happy with your offerings and service, they will bewilling to tell you whom you can contact, and they will pass theword for you.


You can usually pick up 500 business cards for about $20. Whenyou do, hand them out. Do not give more than a couple of cardsto each person. If they need more cards from you, they will ask.

Some people are known to network with others on a regular basis.Some of these people are also known to be always looking for anextra few bucks. With these people, you can suggest to them thatif they write their name on the back of one of your businesscards and the card is presented to you, then you will pay areferral fee to them. You do not have to offer much ---sometimes one dollar is enough. Look at your home business andyour offerings and decide how much would be a good referral fee.


Press Releases are a good source for generating news about yourhome business. The business editor at your local newspaper isalways on the lookout for a good business story to fill thebusiness news section of the newspaper.

Of course, the business editor understands the economics ofrunning a paper and is more inclined to run your story if youbuy advertising in his/her publication, but will still printstories for special events and openings.

The important thing to remember about Press Releases is that itmust be constructed in the form of a news story. Even if you area sole proprietorship, quotes from you should be written in athird person format: John Doe said, "Your quote here."

A Press Release should pack the most important information atthe beginning of the copy, and leave extra details towards theend.

You should always provide the reporter who gets the task asimple and easy way for him/her to contact you directly. Oftenthe reporter will want to contact you to get details that willenhance their take on your story.


Believe it or not, some of the best rates for radio andtelevision are on the overnight and non-primetime venues. Thesetarget times are not a total waste as they can easily keep theinfomercial people in business.

These off-hours are just less populated than the primetime hours.

Don't be afraid to check your local radio and television ratesfor non-primetime hours to see what bargains may exist. Withtelevision, primetime is 7pm to 10pm. With radio, primetime is8am to 5pm. This sure leaves a whole lot of hours available toadvertise your home business at discount rates!


When it comes down to it, there is a lot to understand aboutadvertising, but when you have the basic knowledge down pat,everything will fall into place and bring more dollars to yourbank account.

About The Author:-------------------------------------------------- Stone EvansWill Personally Build A Money Making Website Just For You That's100% Ready To Take Orders And Pull In Massive Residual ProfitsToday! Get All The Exciting Details And Signup Now At:

NOTE: You have full permission to reprint this article withinyour website or newsletter as long as you leave the articlefully intact and include the "About The Author" resource box.Thanks! :-)

About the author:About The Author:-------------------------------------------------- Stone EvansWill Personally Build A Money Making Website Just For You That's100% Ready To Take Orders And Pull In Massive Residual ProfitsToday! Get All The Exciting Details And Signup Now At:

NOTE: You have full permission to reprint this article withinyour websi

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