Why is Video Marketing Suddenly on the Rise?

Sometimes it may seem as though nowadays the only thing that is constantly on the lips of every marketer is, “Video marketing!” Certainly, over the last few years the amount of interest shown in this particular type of marketing has been on the rise, and there are a number of reasons why this is the case. Knowing these reasons will help provide a solid foundation when you start to try your own hands and video marketing.

Frankly speaking, there are two broad reasons why video marketing is on the rise. First, and most obviously, is the fact that videos are distinctly better at conveying messages than text, images, or even audio. Of course, with video you have audio too – and you have images that actually move, and you can have text if you want to as well. In short, videos take the best of all worlds!

Apart from the simple advantages that videos have to offer, the main reason why video marketing is on the rise now as opposed to many years ago lies in the fact that people in general have faster internet connections than they previously did. Do you remember when most people connected to the internet at 14.4 kbps? 28.8 kbps? Do you remember when 56k was considered amazingly and stunningly fast?

Today, the internet has come a long way from those days of old. Back then, the idea of streaming videos while you watch them was nothing more than a pipe dream considering that ‘streaming’ a video would take hours and hours. When broadband entered the picture however, all of that began to change. With download speeds that are 100 times faster than previously, nowadays people rarely (if ever!) have to wait for videos to stream. Instead, they can simply view each video then and there.

In short, it is only recently that the technology actually made using videos a viable prospect. These technological advancements are now so widespread that it is safe to say that the majority of people who use the internet are doing so at a speed that is fast enough to allow them to stream videos. Granted, there are still those who do not have access to such speeds – but those numbers are now small enough that marketers no longer have to worry about using videos.

Over the last few years, videos have become a widespread online phenomenon. One needs only look as far as YouTube and the stunning popularity it has received to see just how many people love to watch videos online. If you give people what they want, i.e. videos that entertain, excite, and appeal to them, then you’re going to be able to do what every marketer longs to!

Exploring the Ways in Which Videos Can Help with Marketing

Putting videos to work as a method of helping your marketing efforts is certainly going to be worth your while – but before you jump straight into it you should take a moment to figure out exactly how you’re going to use videos. Although many people tend to lump ‘video marketing’ up into a single category, the truth is that it is really spread across many areas of marketing and deciding exactly how you’er going to use your videos and in what manner is essential.

For starters, you need to think about how exactly you’re marketing your products. If you have your own product, you could first start by creating a promotional video for your sales page. In many ways, this is the most area of video marketing purely because promotional videos have been shown to increase conversion rates dramatically.

Mind you, your sales page is not the only area in which you could insert a promotional video. Nowadays, it is extremely common to find such videos on squeeze pages that are designed to capture emails as well. Combining videos with email marketing is certainly going to improve your ability to sign up subscribers to your email list.

Asides from the more blatant promotional videos however, there is one area of video marketing that is certainly worth tapping into: Traffic generation. Employed properly, you’ll find that your videos could be an incredibly valuable tool that helps you to generate tons and tons of highly targeted traffic with ease. More importantly, videos tend to be highly viral – and thus you could find that such videos have spread across the length and breadth of the internet in no time.

Granted, such videos will require a lot of planning and the right approach – but the potential results are nothing to sniff at.

End of the day, even all of this is just scratching the surface when it comes to video marketing. As you delve deeper and deeper into this particular area of marketing you’ll find that you could put videos to use in practically every area of your marketing. Look at videos as a method of communicating directly with your potential customers and actually ‘showing’ them what you want them to see as opposed to being limited to describing it through words and a few scattered pictures.

Pretty soon you’ll start to realize that the sky is the limit in terms of the myriad number of ways in which videos can help with marketing.

Delving into the Two Main Types of Videos for Marketing

Generally speaking, you’ll find that there are two main types of videos that are used within marketing. Understanding and appreciating exactly what these two types of videos are will provide you with a valuable starting point, and let you explore the options that lie before you in greater depth. If you didn’t already know, the two main types of videos consist of live-action videos, and screen-capture videos.

Truthfully, the latter type of video is very often the easiest to understand. On the whole, screen-capture videos consist of simply a recording of the computer screen. While this may not seem to be tremendously exciting, you should not underestimate just how useful a screen-capture video could really be. As you’ll soon see, it has numerous applications.

For example, if you intended to ‘show’ people exactly how to use a piece of software through a video, or if you even simply wanted to show off that piece of software in action, then a screen capture video would suit your purposes excellently. By capturing your screen as you guide your viewers through the software itself and show them how it works or show them it in action, you’ll have fulfilled your purpose completely.

Of course, this does not in any way reduce the necessity of live-action videos.

While screen-capture videos are limited to the screen of your computer, live-action videos are the kind that you’re probably more familiar with. These videos are recorded, live, and may contain people, landscapes, or whatever it is that you really want to record. If you like, you could even record a video of yourself sitting on a stool and talking about a product.

Needless to say, live-action videos are a lot harder to produce, but their impact can be astonishing. By showing people things through live action (and with the right voice overs), you’ll find that you’re able to convey your message a lot more effectively. If you let your excitement about a certain product shine through your voice and your video, you’ll find that people get excited in turn.

And this is just one example of the value of live-action videos!

From what we’ve been discussing, you should be starting to see that these two main types of videos each have an essential role to play within marketing. As promotional videos or even just instructional videos, you will find that exploring these two options and deciding which one suits your purposes best will be the first step that you need to take!

Advantages of Video Marketing Over Text and Images

Do you know why video marketing has grown in popularity by leaps and bounds? Do you fully appreciate exactly why almost every marketer worth his or her salt is hopping on board this train? These are the facts that you need to be aware of if you intend to understand the truth about the advantages of using videos as part and parcel of your marketing effort.

And more importantly – these facts will allow you to ensure that you’re taking advantage of the full potential of videos.

Right off the bat it should be clear to you that videos are a distinctly superior form of media. Where text is limited to describing certain things through words, and images can only show specific instances in the form of pictures – video has no such limitations. While you’re talking about something in a video you can actually show your viewers exactly what you mean (live!) so that there is no room for misunderstanding or miscommunication.

More importantly however, the impact of video is far greater than text or images. When confronted with walls of text with simply a few scattered images – many end up getting turned off. Unless the text itself is magnificently well written the chances are that no small portion of your viewers will simply ‘switch off’. On the other hand, videos tend to hold peoples attention a lot longer!

Frankly speaking, videos can convey things that are impossible through text and images. When you have a video with a voice over, you’re going to be able to have nuances that text could only dream of. Sarcastic tones, enthusiasm, excitement – these are the sort of things that don’t come across well in text, but do so amazingly well when listening to a voice through a video.

What’s more, you can accentuate these tones with actual footage of what you mean. So if you say excitedly that you’re looking forward to moving into your stunning new mansion, you could actually show the mansion at the same time and the affect will be that much greater. In fact, you could even take your viewers on a tour of your mansion!

Last but certainly not least, videos will allow you to break through the digital divide in a way. When viewers hear your voice and see your face, they’re going to automatically feel as though they’re dealing with a real person as opposed to an emotionless and faceless wall of text. Don’t underestimate this advantage because it is one of the most telling.

All said and done, the advantages of video marketing are numerous and they could potentially catapult your sales sky high. Never, ever make the mistake of ignoring this potential.

A Brief Introduction to Video Marketing

Nowadays, the buzz word on the lips of anyone and everyone involved in internet marketing is ‘video’. Gone are the days of yesteryear when websites consisted solely of text (with an occasional image thrown in here and there). With the rise of broadband and other types of fast-paced internet connections – the possibilities that you could harness are close to limitless.

And amongst all those possibilities, few match the potential of video.

Now that video can be safely used without having to worry about horrendous load times (that would generally cheese any potential viewer off), what you need to ask yourself is how you can employ videos within your own marketing efforts to improve them. If you were to spend a minute thinking about it, you’ll soon realize that the possibilities are numerous, to say the least.

Anything and everything that has used text, images, or a combination of both can be made into a video. By doing so, you’ll be able to ‘show’ whatever it is you intend to show a lot more clearly. It is no surprise that information products are now increasingly popular in video form.

Within the area of video marketing, you’ll find numerous possible uses for your videos. Ranging from traffic generation, promotional videos, and even videos specifically designed for squeeze pages or sales copy – the options at your fingertips should not be underestimated. If you like, you could even create videos that help you to build up your brand name.

Before you can get to that however, you first need to know how to create the videos themselves, and that can be tricky. Very few marketers really have any experience creating videos, and if you intend to do so on your own (and thus save costs) you’ll find that there is a bit of a learning curve to overcome. Fortunately, nowadays creating videos is a lot easier than it used to be and with the right tools you should be able to create professional looking videos without much problem.

Matter of fact, many people may find that coming up with a good idea for a video and writing out the script for it is a lot harder than the actual production of the video itself.

Bear in mind that your videos are going to be more ‘simple’ in nature compared to the effect-heavy productions that some professionals are able to come up with. Still, just because a video is simple it does not mean that it is not a powerful marketing tool.

From planning to execution, the details involved with video marketing may seem daunting at times. That said, there are resources available that can help you to better understand what you could potentially achieve with this newfound avenue in the marketing world. All said and done, the potential is there – but what you do with it is going to be entirely up to you.