Jane asks…
Marketing research and Strategy – T or F?
After you define the problem and research objectives, the next step in market research is to collect and analyze the data.
a)True
b)False
Focus groups provide the most effective means of revealing the consumer’s subconscious thoughts, feelings and product associations.
a)True
b)False
Conducting a survey is an example of collecting secondary market research data.
a)True
b)False
The internet is a tool which can be used to research, develop, implement, and evaluate marketing strategies.
a)True
b)False
Market Segmentation is the process of evaluating each market segments’ attractiveness and the selection of one or more segments to enter.
a)True
b)False
Target Marketing refers to using a specifically designed marketing mix to target a smaller market with greater precision and a closer buyer-seller relationship.
a)True
b)False
admin answers:
1b
2a
3b
4b
5b
6a
Market Reserach consists of not just jumping directly once the research objectives are ascertained. You will have to ascertain what sort of qustions you ask, like sematic differentials, adjective scoring scales etc;.
Charlie asks…
CREATING A MARKETING PLAN?
Instructions
Select a product, service OR an event that you would like to market. Your objective is to create
a marketing plan (see below) that best demonstrates your ability to think strategically. Products must be legal for sale in Canada and in good taste. Cigarette or alcohol products are inappropriate.
Your marketing plan must include
1. U.S.P. (unique selling proposition)
2. Detailed description of your product, service or event
3. Description of your consumer/target market
4. Analysis of your competitive environment
5. Marketing Research: Issues requiring research; type(s) of research required.
6. Product: product liability, safety and social responsibility considerations; branding and image;
packaging design, promotion, protection, etc.
7. Place: Type of channel(s) used; customer service level required; major characteristics of channel members
8. Promotion: Desired positioning; if you’ll be doing a radio or TV commercial, make sure you prepare a script or storyboard using an effective strategy, appropriate to your target market and product. If you’re preparing a Print ad, ensure you have incorporated the main parts of an ad
9. Price: Nature of demand; pricing strategies; etc.
10. Future Plans: Future plans for longer term product and/or company growth (i.e. line extensions,
related new product concepts, advertising and promotional plans, etc.) Expected changes over the product life cycle.
39
Sections 6-9 must include:
The suggested approach for this part is to ensure Objectives, Strategies and Tactics are discussed
for each element of the marketing mix.
OBJECTIVE:
Objectives are simply the goals. The objective provided here would be one of the promotional (advertising) objectives for the new brand.
Example: Create awareness of the brand and achieve a 5% market share within the specified market segment.
STRATEGY:
Strategies are broad plans of action which companies develop to help them attain their objectives.
Example: Use non-traditional advertising
TACTICS:
Tactics are more detailed courses of action than strategies.
Example: Focusing on the Internet as a medium and using celebrities from extreme sports in ads with a humorous twist would satisfy the criteria of non-traditional advertising.
THANK YOU SO MUCH IN ADVANCE 
ps. I give out best answers!
admin answers:
U.S.P. (Unique Selling Proposition) is the best way of marketing
Ken asks…
Describe several B2B technologies and applications?
Scenario:
Your brother owns a gourmet food company named Grandma’s Treats, and he is faced with an interesting decision. He inherited your grandmother’s recipe box and adapted the recipes to accommodate his wife’s diabetes. You, your friends, and relatives couldn’t tell that his creations were low sugar, and word of his delicious baked goods spread throughout the community. Last year, he left his full-time job to produce and sell his creations to the public, caterers, and restaurants. Recently, one of his restaurant chain clients approached him to supply all of their locations. They also suggested that he could attract more customers and operate his business more effectively if he creates a website, advertises, and sells his “treats” on the World Wide Web. You have more business experience than your brother does, so you’ve offered to help him investigate this opportunity. Starting an e-business, or expanding a current business into the Internet, involves as much planning and risk
as starting or expanding a traditional business. Some of the things that you have to consider include:
The cost of the technology.
The design of the website.
The marketing strategies you will use.
The choices of what to sell and how to sell it over the Internet.
The advantages of online communication with customers and suppliers.
The risks of doing business on the Internet.
You start exploring alternatives and seek the advice of experienced e-business professionals. There is a lot to learn, and you have heard many stories about people who have started e-businesses (or traditional businesses) and end up failing because they did not have or follow a solid plan.
You will strive to understand some of the basic principles of e-business in addition to understanding traditional business strategies so you can make wise choices as you bring your brother’s business into the Information Age. The varieties of tasks you will pursue are the development of an e-commerce plan, the exploration of different technologies that are used competitively in e-business, Internet marketing strategies, security, and ethics.
QUESTION:
Describe several B2B technologies and applications, as well as describe several applications or ways B2C can use technology that Grandma’s Treats could utilize as part of an e-business strategy. Search the Cybrary and provide at least two research citations that illustrate examples of companies that are utilizing e-business strategies (e.g., B2B, B2C), and discuss how Grandma’s Treats could benefit from employing similar strategies.
admin answers:
Visit http://net-new.blogspot.com/ and http://netnew.tripod.com/
Lisa asks…
How effective are these marketing strategies on you?
Reciprocity
a marketing tool where you give people something of value for free, they reciprocate by purchasing your product or service.
Ex. “get a free camera when you subscribe to our magazine for two years.”
No credit card requierd
“one month of free Internet service”
.” If the Internet service performs well, the prospective customer feels an obligation to sign up.
Scarcity
There is a limited amount of the item available. After those are gone, the item will not be available. “urgency” implies Scarcity. For example, “this offer will be honored only for a limited time”.
Commitment
A prospective customer makes that first commitment towards purchasing the product by requesting the free information. The free information they receive is designed to entice them to take the next step.
Have you ever been tricked by any of these scam and what do you think tricked you?
admin answers:
None work on me.
Joseph asks…
Marketing Assigment? Webs sites and info would be very helpful. Thanks?
With the advent of Internet, the world of marketing has undergone changes. Provide an example of how the “new marketing landscape” has transformed the way a specific company does its marketing. Compare and contrast the new strategies of companies.
When you use resources, remember to cite them in the body of the work using APA guidelines.
admin answers:
Hope these help
the bottom one is best.
Good luck
http://www.btobonline.com
http://encarta.msn.com/encyclopedia_761575204_2/Marketing.html
http://www.knowthis.com/
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